Animation & motion graphics

Animated whiteboard & explainer Videos

Animated whiteboard and explainer videos are popular tools for simplifying complex information and keeping audiences engaged. Here are some key features they should include:

Clear and Concise Script:
- The foundation of any good explainer video is a well-written script that communicates the main message succinctly.
Narration and Voiceover:
- A professional voiceover can guide the audience through the content. The tone should match the brand’s personality and the video’s message.
Engaging Visuals:
- Simple, hand-drawn style graphics for whiteboard videos provide a personal touch, while explainer videos might include animated characters, icons, and dynamic scenes.
Strong Storytelling:
- A compelling narrative that captures the attention of the audience, often incorporating a storyline or scenario that viewers can relate to.
Consistent Branding:
- Use of brand colors, logos, and fonts to ensure the video supports brand recognition.
Focus on Benefits:
- Highlight the benefits and value proposition of the product or service rather than just features.
Call-to-Action (CTA):
- A clear directive for the viewer, such as visiting a website, signing up, or contacting for more information.
Good Pace and Timing:
- Ensuring the video is not too fast or too slow so viewers can comfortably follow along.
Background Music and Sound Effects:
- Appropriate background music and sound effects can enhance the video without overpowering the narration.
Length:
- Generally, shorter videos between one to three minutes are ideal to maintain viewer engagement.
Captioning and Subtitles:
- Adding subtitles can make the content accessible to a wider audience, including those with hearing impairments.
Animation Quality:
- Smooth animations with professional transitions help maintain a polished and credible impression.