Social Media
Facebook cover design
Designing an effective Facebook Cover Graphic is crucial for making a strong first impression and reinforcing your brand identity. Here are the key points to consider:
- Correct Dimensions & Resolution
- Recommended Size: 820 x 312 pixels (Desktop)
- Mobile Display: Ensure key elements are centered (cropped to 640 x 360 px on mobile).
- High Resolution: Use at least 72 DPI for clear display.
- Brand Consistency
- Match your brand’s colors, fonts, and style for recognition.
- Include your logo, tagline, or website URL (subtly placed).
- Align with your profile picture (e.g., overlapping design for a cohesive look).
- Clear & Engaging Visuals
- Use high-quality images or illustrations (avoid pixelation).
- Minimal text (Facebook discourages too much text—keep it under 20% text for better reach).
- Eye-catching but not cluttered—focus on one key message.
- Call-to-Action (CTA) (Optional)
- Include a subtle CTA like:
- “Shop Now!”
- “Follow Us for Updates”
- “Visit Our Website”
- Ensure it doesn’t violate Facebook’s 20% text rule .
- Mobile-Friendly Design
- Important elements (logo, text, faces) should be centered to avoid cropping on mobile.
- Test how it looks on both desktop and mobile before publishing.
- Seasonal or Promotional Updates
- Change the cover for:
- Holidays/Sales (Black Friday, Christmas)
- New Product Launches
- Events or Campaigns
- Legal & Copyright Compliance
- Use royalty-free images or original graphics.
- Avoid copyrighted material without permission.
- Emotional Appeal & Storytelling
- Showcase your brand’s personality.
- Use real people, products, or scenes to build connection.
- File Format & Optimization
- Save as JPG (for photos) or PNG (for logos/transparency).
- Keep file size under 100KB for faster loading.
