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Instagram post design

Designing effective Instagram graphics requires a blend of visual appeal, brand consistency, and platform-specific optimization. Here are the key points to consider:

  1. Correct Dimensions & Format
  • Square Posts: 1080×1080 px (best for feed).
  • Portrait (Vertical): 1080×1350 px (for Stories/Reels).
  • Landscape (Horizontal): 1080×608 px (less common, but useful for carousels).
  • Stories/Reels: 1080×1920 px (9:16 ratio).
  • Always use high resolution (72–150 DPI) to avoid pixelation.
  1. Brand Identity & Consistency
  • Use a consistent color palette, fonts, and filters to reinforce brand recognition.
  • Include your logo (subtly placed).
  • Stick to a unified aesthetic.
  1. Eye-Catching Visuals
  • High-quality images/videos (avoid blurry or stock-looking content).
  • Contrasting colors to stand out in the feed.
  • Negative space to avoid clutter (Instagram favors clean designs).
  1. Typography & Readability
  • Use 1-2 fonts max.
  • Ensure text is large enough to read on mobile (test on a phone).
  • Add drop shadows or outlines if text overlaps busy backgrounds.
  1. Mobile-First Design
  • 90% of users access Instagram via mobile—design for small screens first.
  • Keep key elements centered (edges may get cropped in feed/Stories).
  1. Content Types & Goals
  • Educational: Use carousels with bold headlines.
  • Promotional: Highlight discounts/CTAs with bright colors.
  • Engagement-Driven: Polls, quizzes, or user-generated content.
  1. Text Overlay Best Practices
  • Follow Instagram’s text-to-image ratio (avoid covering >20% of the image with text for better reach).
  • Use short, impactful phrases (Instagram is fast-scrolling).
  1. Call-to-Action (CTA)
  • Direct users with clear CTAs:
    • “Swipe up” (for Stories with 10K+ followers).
    • “Link in bio” (for feed posts).
    • “Comment your thoughts below.”
  1. Hashtags & Captions
  • Leave space in the graphic for captions/hashtags (or hide them in comments).
  • Use branded hashtags.
  1. Compliance & Accessibility
  • Add alt text for screen readers.
  • Avoid copyrighted material.
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